Marketing professionals know well that understanding the customer’s language is the first rule of the international market. But speaking the customer’s language alone is not enough to understand it. Most critical failures in international market penetration in the history of marketing stemmed from marketing plans developed without taking into account the cultural attributes of the target market.
Multilingual Brand Management
Your marketing efforts and marketing budgets and projects can help you reach your goals without loss of resource only if you obtain all the relevant data on the language and culture of your target market. Hence, companies need those data and necessary surveillance throughout all the marketing process, from the development of marketing plans to their distribution in the related marketing channels.
Your marketing materials, including brochures, catalogues, advertising texts, websites, etc., represent your corporate image in international markets. Hence, language is the essential variant of these materials, representing your company and constituting your brand equity in those markets.
A marketing approach that considers this variant as translating the Turkish text simply by writing the equivalent of words in the target language is very likely to fail.
Foreign Market Localisation Services
Universal comes in right at this critical point. With its 40 years of translation experience, world-class translators and domain experts, Universal provides assistance to its customers in their marketing operations to help them reach their target audiences.
- Country Analysis
- Domain Expertise Assessment
- Language Consultancy in Globalisation and Localisation Processes
- Outsourcing, Recruitment and HR Consultancy in Target Markets
At its Translation Workshop, established within UniGroup, Universal trains new translators to contribute to the sector’s human resources and also helps them start their career at Universal.
The company has been offering training programs in the areas of professional translation, localisation, advanced translation and interpreting methods, etc. since 2001, and has the capacity to provide on-site training programs upon request.
Corporate training programs conducted in coordination with the HR departments of many local brands having presence in international markets help them improve their own competitive position.
With 40 years of experience in the translation industry, Universal is always ready to assist you in all your business operations requiring a bridge between languages.
Guide-Interpreters and Consultancy on Translator / Interpreter Recruitment
We provide interpreting services for company executives and business people to meet their needs for industry-specific terminology with our highly qualified interpreters specialising in the related domains. Our interpreters can accompany you during your business trips and meetings abroad or meet your interpreting needs in your international business operations.
In cases where interpreting services provided on a daily or monthly basis for periodic or location-based projects fall short, Universal assigns an interpreter(s) from its pool of interpreters, which has been created through a sound interpreter assessment system, and provides the necessary training to that interpreter just to meet your needs and requirements. Universal also offers consultancy on translator/interpreter recruitment.
Please remember that Universal’s extensive linguistic resource will be at your service whenever you need translation services.